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Daniel Preisetanz

Head of Marketing · Growth Strategist · B2B SaaS Expert

Potsdam, Germany · +49 176 6048 8660 · partners@preisetanz.com
linkedin.com/in/daniel-preisetanz

Profile

Growth-focused marketing leader with 15+ years of experience in B2B SaaS, e-commerce, and enterprise technology. Proven ability to develop and execute high-impact marketing strategies independently—across brand, content, SEO, paid media, and automation. Adept at aligning marketing with business goals in fast-scaling, product-driven environments. Strong hands-on execution blended with strategic oversight. Fluent in German and English.

Core Competencies

Professional Experience

Independent Consultant – B2B SaaS & e-Commerce

Berlin (Remote) | 2022 – Present

  • Built and executed growth strategies for AI-driven and e-commerce startups.
  • Developed playbooks, content architectures, and campaigns.
  • Advised on GTM, automation tools, and SEO optimization.

Oracle – Senior Sales Manager, Cloud B2B Solutions

Potsdam | 2018 – 2022

  • Managed €2M+ pipeline using strategic sales and marketing initiatives.
  • Led customer campaigns, webinars, and CRM improvements.

Independent Consultant – e-Commerce & Procurement

Berlin | 2017 – 2018

  • Advised online retailers on digital marketing and automation workflows.
  • Designed and implemented marketing materials and email automation.

Oracle – Territory Sales Manager, Tech Solutions

Potsdam | 2013 – 2017

  • Led full-cycle SaaS and cloud sales, including GTM strategy and legal alignment.
  • Collaborated with product and marketing to launch new solutions.

EKAAY – Head of Sales

Tübingen | 2012 – 2013

  • Launched startup sales and marketing operations from the ground up.
  • Created CRM systems and content strategy to support product rollouts.

Nokia (formerly Alcatel-Lucent) – Account Sales Manager

Stuttgart | 2009 – 2012

  • Sold customer experience platforms to telecoms and enterprise clients.
  • Created and executed event-based marketing programs and proposals.

Education

Tools & Certifications